Web Design That’s Search Engine Friendly
When choosing a web designer you want to be sure they understand what it takes to create a website that’s search engine friendly. Major search engines like Google and Yahoo are the most common way (84% of all users) for Internet users to find relevant information. By using carefully chosen keywords related to your company’s services and products, you can improve how search engines rank your website. Your web designer should discuss with you all the “on page” optimization options such as page titles, page copy, H1 tags, Alt tags for images, meta-keywords, and meta-description tag. In addition, to “on page” optimization items the major search engines place a lot of emphasis on the number and quality of links that point back to your website. Note that I bolded the word quality. I can’t emphasize this enough that not all links are created equal, and it’s important to have a good link building campaign that’s implemented over time.
A good web designer will have at least a good basic understanding of all the items mentioned above, and if they don’t you need to find another web designer if you want to be found on the major search engines.