The Importance of Building Quality Backlinks
What are backlinks? Backlinks are incoming links to a website. In the search engine optimization (SEO) world, the number of backlinks is one leading indicator of the popularity of a website. A high number of backlinks indicate to the major search engines the relative popularity of a website; you can think of each backlink as a vote for the website linked to
Why are backlinks important? Because Google considers backlinks a vote for your website, it’s important to get as many relevant backlinks as possible. This is especially true in highly competitive industries or when two websites are very similar with regards to content and navigation, it’s the number of incoming links that will help you gain ground on your competitors.
Not all links are created equal, so try to get backlinks from reputable websites with high PageRank and few outbound links. Do not fall for the many company advertisements out there that claim they will submit your website to 1000 search engines or directories for $49.95, or similar offers. This strategy might actually hurt your SEO efforts if Google determines you are trying to manipulate their search results.
Building quality backlinks should be very high on your SEO priority list. I hope you have a better understanding of why you need good quality inbound links to your website, and some of the pitfalls that are out there.
If you would like help with your link building strategy contact one of the companies below.