Archive for April, 2009

Web Design Contract Must Haves

Friday, April 24th, 2009

Working with a professional web designer can and should be a fun and rewarding experience, but all too often it ends up being more of a headache. We get calls every week from frustrated business owners with partially completed websites, and web design projects severely behind schedule. These types of problems usually arise due to a poorly written and often misunderstood web design contract. Many times the web designer will low ball the project in the beginning, and then ask for additional monies during the development process for things that are “outside” the terms of the web design contract. Be sure to take the time to really think about your project prior to signing a contract, so that most everything you need is included. There are still likely to be some things that come up that fall outside the terms of the contract, but if you have put a lot of thought into the website it will be clear that these items are indeed outside the terms of the contract.

Be sure your web design contract includes the following important areas.

1. The Scope of Work to Be Completed – This is the most important part of the contract because it spells out exactly what you will be getting for your money. If possible it should list by name all pages to be developed, whether Flash animation is part of the design cost, all functionality for an ecommerce or content managed website, who is responsible for purchasing any images to be used on the website, and whether any search engine optimization is involved.

2. Timeframe for Completion and Payments – Any good web design contract will include milestones such as completion of home page design, completion of interior page design, site build out, programming, and testing. Typically further deposits are due as certain milestones are reached, a typical payment schedule is 50%/25%/25% where 50% is the initial deposit and the final 25% is due when the site is complete to your satisfaction.

3. Confidentiality – Some web design companies work within a niche market and may develop websites for some of your competitor’s as well. So it’s especially important that the contract include a confidentiality clause, and if not make sure you have them sign a separate Non-Disclosure agreement.

4. Copyright – Who owns the design once it’s finished must also be defined in the contract? We have run into situations where a business owner becomes dissatisfied with their current web developer and comes to us for assistance only to find that they have to start from scratch because the previous designer will not release the design files.

5. Extras – It’s a good idea to cover all the extras that can add up to a design bill that’s 25% or 50% more than you budgeted. Some of the things you will want to consider are any third party software or image purchases, ongoing support, software updates, content updates, and search engine optimization. Remember the cost of a website is more than just the initial cost due to content updates, adding additional features, and marketing.

Not all web design contracts are equal so make sure you read all the fine print and ask lot’s of questions. It is in the interest of the web developer that you understand what is and what isn’t included in your agreement, so you should take it as a bad sign if you run into a poorly written contract and a web developer that doesn’t care to answer all your questions completely.

Web Designer Bay Area
Website Design San Francisco

Importance of Reviewing Competitor Websites

Friday, April 17th, 2009

Reviewing the website’s of your competitors and other websites that rank highly for your target keywords can yield a considerable amount of value information. Think of it this way, if Google thinks your competitor is doing a good job of providing information about a particular key phrase who are you to argue? You should review each of the top 10 websites for each keyword you want to rank highly for and look for similarities. Specifically you will want to look at the following items:

Page Titles (most important)
Meta Description Tags
Links and Anchor Text
File Names
Body Text
Meta Tags

After reviewing each of these individual items you should begin to see how they are accomplishing their high page rank for that keyword.  You can then apply this newfound knowledge to your website. Please note that this only takes into account what SEO consultants refer to as “on page” elements and you will want to look into what other websites have external links to your competitor’s websites.

Google and other major search engines place a lot of importance on back links to  your website, so it’s important to see what your competition is up to. By using a tool similar to www.backlinkwatch.com you can see who is linking to your competitor, what anchor text is being used, and the number of outbound links for that website. Naturally you will want back links from these same websites as well as other websites in order to beat out your competition. I also recommend installing the Google Toolbar so you can see the page rank of each website you request a back link from. Normally you will want to request back links from high page rank websites, but even if the website has a low page rank of 1 or 2 you may still want a back link if it ranks high for a keyword you are interested in targeting.

Web Design Bay Area
Web Design San Francisco